{"id":473,"date":"2022-08-08T21:43:45","date_gmt":"2022-08-08T12:43:45","guid":{"rendered":"https:\/\/555-hd.co.jp\/shukyaku-up\/?p=473"},"modified":"2023-10-31T18:04:50","modified_gmt":"2023-10-31T09:04:50","slug":"marketing-term-beginner","status":"publish","type":"post","link":"https:\/\/555-hd.co.jp\/shukyaku-up\/marketing-term-beginner","title":{"rendered":"\u3010\u521d\u5fc3\u8005\u5411\u3051\u3011\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3092\u7c21\u5358\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01"},"content":{"rendered":"

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u822c\u306b\u95a2\u3059\u308b\u7528\u8a9e\u96c6<\/span><\/h2>\n

<\/p>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5965\u304c\u6df1\u304f\u3001\u7528\u8a9e\u306b\u3082\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

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\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u822c\u306b\u95a2\u3059\u308b\u7528\u8a9e\u3011
\n\u30fb\u30da\u30eb\u30bd\u30ca
\n\u30fb\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8
\n\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8<\/p>\n

\u30da\u30eb\u30bd\u30ca<\/span><\/h3>\n

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\u3088\u304f\u6df7\u540c\u3055\u308c\u308b\u7528\u8a9e\u3068\u3057\u3066\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u300d\u3068\u3044\u3046\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u30022\u3064\u306e\u9055\u3044\u306f\u3001\u300c\u8a2d\u5b9a\u3059\u308b\u7bc4\u56f2\u306e\u8a73\u7d30\u3055\u300d\u3067\u3059\u3002<\/p>\n

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\u4f3c\u3066\u3044\u308b\u7528\u8a9e\u3067\u3059\u304c\u3001\u610f\u5473\u306f\u5c11\u3057\u3060\u3051\u9055\u3046\u306e\u3067\u3001\u6df7\u540c\u3057\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8<\/span><\/h3>\n

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\u305f\u3068\u3048\u3070\u3001\u304b\u3089\u3042\u3052\u5f01\u5f53\u5c4b\u3092\u7d4c\u55b6\u3057\u3066\u3044\u308b\u4eba\u304c\u3044\u305f\u3068\u3057\u307e\u3057\u3087\u3046\u3002\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306f\u300c\u304b\u3089\u3042\u3052\u5f01\u5f53\u300d\u3067\u3059\u304c\u3001\u9867\u5ba2\u306e\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u306f\u300c\u304b\u3089\u3042\u3052\u5f01\u5f53\u3092\u98df\u3079\u3066\u6e80\u8db3\u611f\u3092\u5f97\u308b\u3053\u3068\u300d\u3067\u3059\u3002<\/p>\n

\u3064\u307e\u308a\u3001\u9867\u5ba2\u5074\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u901a\u3058\u3066\u300c\u3069\u306e\u3088\u3046\u306a\u826f\u3044\u4f53\u9a13\u3092\u3067\u304d\u308b\u306e\u304b\uff1f\u300d\u3092\u793a\u3059\u90e8\u5206\u3092\u300c\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u300d\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n

\u30bb\u30b0\u30e1\u30f3\u30c8<\/span><\/h3>\n

\u300c\u30bb\u30b0\u30e1\u30f3\u30c8\u300d\u3068\u306f\u3001\u5e02\u5834\u306b\u5b58\u5728\u3059\u308b\u898b\u8fbc\u307f\u5ba2\u3092\u3001\u7279\u5b9a\u306e\u5206\u91ce\u306b\u7d30\u5206\u5316\u3057\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u304d\u306f\u3001\u300c\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u4f4f\u5c45\u300d\u306a\u3069\u3092\u3088\u304f\u4f7f\u3044\u307e\u3059\u3002\u6df7\u540c\u3055\u308c\u308b\u7528\u8a9e\u3068\u3057\u3066\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u300d\u304c\u3067\u3066\u304d\u307e\u3059\u3002<\/p>\n

2\u3064\u306e\u7528\u8a9e\u306e\u9055\u3044\u306f\u3001\u300c\u632f\u308a\u5206\u3051\u306e\u9806\u756a\u300d\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u300c\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u4f4f\u5c45\u300d\u306a\u3069\u306e\u7279\u5b9a\u306e\u6761\u4ef6\u3092\u3082\u3068\u306b\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u307e\u3059\u3002<\/p>\n

\u305f\u3068\u3048\u3070\u3001\u6027\u5225\u3068\u4f4f\u5c45\u306f\u540c\u3058\u6761\u4ef6\u3067\u3001\u5e74\u9f62\u3060\u3051\u300c30\u4ee3\u30fb40\u4ee3\u30fb50\u4ee3\u30fb60\u4ee3\u300d\u30684\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u305f\u3068\u3057\u307e\u3059\u30024\u3064\u306e\u4e2d\u304b\u3089\u300c1\u3064\u306e\u5c5e\u6027\u3092\u6c7a\u3081\u308b\u300d\u3053\u3068\u3092\u3001\u30bf\u30fc\u30b2\u30c3\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n

\u3064\u307e\u308a\u3001\u300c\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u305f\u4e2d\u304b\u3089\u72d9\u3044\u305f\u3044\u30b0\u30eb\u30fc\u30d7\u3092\u6c7a\u3081\u308b\u300d\u3053\u3068\u3067\u3001\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u300d\u304c\u6c7a\u307e\u308b\u306e\u3067\u3059\u3002<\/p>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306b\u95a2\u3059\u308b\u7528\u8a9e\u96c6<\/span><\/h2>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3084\u308a\u65b9\u306b\u3082\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u3053\u3053\u3067\u306f\u30015\u3064\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306b\u3069\u3093\u306a\u3082\u306e\u304c\u3042\u308b\u306e\u304b\u77e5\u308a\u305f\u3044\u300d\u3068\u3044\u3046\u65b9\u306f\u3001\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306b\u95a2\u3059\u308b\u7528\u8a9e\u3011
\n\u30fbSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0
\n\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0
\n\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0
\n\u30fbSEM\u3001SEO<\/p>\n

SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span><\/h3>\n

\u300cSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u306f\u3001Twitter\u3084Instagram\u3001LINE\u306a\u3069\u306eSNS\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/p>\n

SNS\u3092\u4f7f\u3063\u305f\u767a\u4fe1\u3067\u5171\u611f\u3092\u5f97\u305f\u308a\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u7406\u89e3\u3092\u3046\u306a\u304c\u3057\u305f\u308a\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u5171\u611f\u3057\u3066\u3082\u3089\u3044\u89aa\u8fd1\u611f\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u3084\u30d5\u30a1\u30f3\u3065\u304f\u308a\u3001\u8cfc\u8cb7\u306b\u3064\u306a\u3052\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

SNS\u904b\u7528\u306f\u307b\u3068\u3093\u3069\u8cbb\u7528\u304c\u304b\u304b\u3089\u306a\u3044\u305f\u3081\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n

\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span><\/h3>\n

\u300c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u306f\u3001SNS\u3067\u5927\u304d\u306a\u5f71\u97ff\u529b\u3092\u3082\u3064\u4eba\u306b\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306ePR\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u3044\u3044\u307e\u3059\u3002<\/p>\n

\u3088\u304f\u3042\u308b\u4f8b\u304c\u300cYouTuber\u300d\u306b\u3088\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u4eba\u6c17YouTuber\u304c\u3001\u4f55\u3089\u304b\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7d39\u4ecb\u3057\u3066\u3044\u308b\u52d5\u753b\u3092\u898b\u305f\u3053\u3068\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u308c\u304c\u307e\u3055\u306b\u3001\u300c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306e\u4ee3\u8868\u4f8b\u3067\u3059\u3002<\/p>\n

\u305d\u306eYouTuber\u3092\u901a\u3057\u3066\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u300c\u304d\u3063\u304b\u3051\u3065\u304f\u308a\u300d\u3092\u3057\u3066\u3044\u308b\u3068\u3082\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span><\/h3>\n

\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u306f\u3001\u6d88\u8cbb\u8005\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3048\u308b\u307e\u3067\u3001\u6709\u76ca\u306a\u60c5\u5831\u3092\u4e0e\u3048\u3064\u3065\u3051\u308b\u624b\u6cd5\u3067\u3059\u3002\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3064\u3065\u3051\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u3057\u3066\u3082\u3089\u3063\u305f\u308a\u3001\u8208\u5473\u3084\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3082\u3089\u3048\u305f\u308a\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u77e5\u8b58\u30ec\u30d9\u30eb\u3092\u9ad8\u3081\u3001\u300c\u3060\u304b\u3089\u79c1\u306b\u306f\u3001\u3053\u306e\u5546\u54c1\u304c\u5fc5\u8981\u306a\u3093\u3060\u300d\u3068\u601d\u3063\u3066\u3082\u3089\u3046\u306e\u3082\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u3067\u3059\u3002\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u304b\u3089\u80b2\u6210\u307e\u3067\u3001\u5e45\u5e83\u304f\u4f7f\u3048\u308b\u624b\u6cd5\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n

SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u30fbSEM\uff08\u30b5\u30fc\u30c1\u30a8\u30f3\u30b8\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09<\/span><\/h3>\n

\u300cSEO\u300d\u3068\u306f\u3001\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u3068\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4e21\u65b9\u306b\u8a55\u4fa1\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3064\u304f\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u4e0a\u4f4d\u8868\u793a\u3092\u76ee\u6307\u3059\u65bd\u7b56\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u300d\u306f\u3001\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u306b\u6cbf\u3063\u305f\u3001\u6700\u9069\u306a\u56de\u7b54\u3068\u306a\u308b\u30da\u30fc\u30b8\u3092\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u3088\u3046\u3068\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u300c\u8aad\u8005\u306e\u60a9\u307f\u300d\u3092\u89e3\u6c7a\u3059\u308b\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3001\u300cSEO\u306b\u5f37\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3067\u3059\u3002<\/p>\n

\u300cSEM\u300d\u3068\u306f\u3001\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306e\u7565\u79f0\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u95a2\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5168\u822c\u3092\u3044\u3044\u307e\u3059\u3002\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3059\u308b\u5e83\u544a\u3082\u3001SEM\u306b\u542b\u307e\u308c\u307e\u3059\u3002SEM\u3068\u3044\u3046\u5927\u67a0\u306e\u4e2d\u306b\u3001\u300cSEO\u300d\u3084\u300c\u5e83\u544a\u904b\u7528\u300d\u304c\u3042\u308b\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u3002<\/p>\n

\u5206\u6790\u306b\u95a2\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7528\u8a9e\u96c6<\/span><\/h2>\n

\u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30b9\u30ad\u30eb\u3067\u3059\u3002\u6b63\u78ba\u306a\u5206\u6790\u304c\u3067\u304d\u306a\u3044\u3068\u3001\u7684\u78ba\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3082\u7acb\u3066\u3089\u308c\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u3053\u3053\u3067\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u3046\u3048\u3067\u6b20\u304b\u305b\u306a\u3044\u7528\u8a9e\u300d\u30925\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306b\u8208\u5473\u304c\u3042\u308b\u300d\u3068\u3044\u3046\u65b9\u306f\u3001\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306b\u95a2\u3059\u308b\u7528\u8a9e\u3011
\n\u30fbCVR
\n\u30fbKPI\u3001KGI
\n\u30fbLTV
\n\u30fbROI<\/p>\n

CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30fc\u30c8\uff09<\/span><\/h3>\n

CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30fc\u30c8\uff09\u3068\u306f\u3001Web\u30b5\u30a4\u30c8\u304c\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u6210\u679c\uff08CV\uff09\u306e\u9054\u6210\u5272\u5408\u3092\u8868\u3057\u305f\u6570\u5024\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u305f\u3068\u3048\u3070\u3001Web\u30b5\u30a4\u30c8\u306e\u76ee\u7684\u304c\u300c\u5546\u54c1\u8cfc\u5165\u300d\u3060\u3063\u305f\u5834\u5408\u3001\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u3046\u3061\u4f55\u4eba\u304c\u300c\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u304b\uff1f\u300d\u304cCV\u6570\u3001\u30a2\u30af\u30bb\u30b9\u306b\u5bfe\u3059\u308bCV\u306e\u5272\u5408\u304cCVR\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u30fbKGI\uff08\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09<\/span><\/h3>\n

KPI\u3068\u306f\u3001\u4e8b\u696d\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3084\u308b\u3079\u304d\u3053\u3068\u3092\u3001\u5fc5\u8981\u306a\u91cf\u3053\u306a\u305b\u3066\u3044\u308b\u306e\u304b\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002\u300c\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306e\u4e2d\u9593\u6307\u6a19\u300d\u3068\u3082\u3044\u308f\u308c\u307e\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u55b6\u696d\u4f1a\u793e\u3060\u3068\u3001\u300c\u5ba2\u5358\u4fa1\u300d\u3084\u300c\u53d7\u6ce8\u4ef6\u6570\u300d\u3092KPI\u306b\u5b9a\u3081\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u9054\u6210\u307e\u3067\u306e\u9053\u7b4b\u304c\u898b\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

KGI\u3068\u306f\u3001\u300c\u4f55\u3092\u300d\u300c\u3069\u308c\u3050\u3089\u3044\u307e\u3067\u300d\u9054\u6210\u3057\u305f\u3044\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u3066\u3001\u6700\u7d42\u7684\u306a\u76ee\u6a19\u3092\u6570\u5024\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305f\u3044\u3066\u3044\u306f\u58f2\u4e0a\u3084\u5229\u76ca\u7387\u306a\u3069\u304cKGI\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

LTV\uff08\u30e9\u30a4\u30d5 \u30bf\u30a4\u30e0 \u30d0\u30ea\u30e5\u30fc\uff09<\/span><\/h3>\n

LTV\u3068\u306f\u3001\u9867\u5ba2\u304c\u81ea\u793e\u3068\u306e\u5951\u7d04\u304b\u3089\u89e3\u7d04\u307e\u3067\u306e\u9593\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u306e\u3053\u3068\u3067\u3059\u3002\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u300c\u9867\u5ba2\u304b\u3089\u306e\u611b\u7740\u300d\u304c\u9ad8\u3044\u4f01\u696d\u307b\u3069\u3001LTV\u304c\u9ad8\u307e\u308a\u3084\u3059\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u300d\u3084\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u300d\u306a\u3069\u304c\u91cd\u8996\u3055\u308c\u308b\u306e\u3082\u3001\u3053\u306eLTV\u3092\u9ad8\u3081\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n

ROI\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09<\/span><\/h3>\n

ROI\u306f\u300c\u6295\u8cc7\u5229\u76ca\u7387\u300d\u306e\u3053\u3068\u3067\u3001\u4e8b\u696d\u306b\u6295\u3058\u305f\u8cc7\u91d1\u306b\u5bfe\u3057\u3001\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u4e0a\u3052\u3089\u308c\u305f\u306e\u304b\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u304c\u9ad8\u3044\u307b\u3069\u3001\u52b9\u7387\u3088\u304f\u6295\u8cc7\u3067\u304d\u3066\u3044\u308b\u8a3c\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7406\u8ad6\u306b\u95a2\u3059\u308b\u7528\u8a9e\u96c6<\/span><\/h2>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001\u5e02\u5834\u5206\u6790\u3084\u7af6\u5408\u5206\u6790\u3084\u88fd\u54c1\u8a2d\u8a08\u306a\u3069\u3001\u5206\u91ce\u3054\u3068\u306b\u63d0\u5531\u3055\u308c\u3066\u3044\u308b\u7406\u8ad6\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n

\u3053\u3053\u3067\u306f\u300c\u521d\u5fc3\u8005\u306e\u3046\u3061\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7406\u8ad6\u300d\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7406\u8ad6\u306b\u95a2\u3059\u308b\u7528\u8a9e\u3011
\n\u30fb3C\u5206\u6790
\n\u30fb\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u7406\u8ad6
\n\u30fb\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247<\/p>\n

3C\u5206\u6790<\/span><\/h3>\n

3C\u5206\u6790\u306f\u3001Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09Competitor\uff08\u7af6\u5408\uff09Company\uff08\u81ea\u793e\uff09\u306e3\u3064\u306e\u8996\u70b9\u3067\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u30663C\u5206\u6790\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

3\u3064\u306e\u89b3\u70b9\u304b\u3089\u60c5\u5831\u3092\u6574\u7406\u3057\u3066\u3001\u4e8b\u696d\u306e\u65b9\u91dd\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\u6848\u3092\u691c\u8a0e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u7406\u8ad6<\/span><\/h3>\n

\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u7406\u8ad6\u306f\u3001\u65b0\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u304c\u3001\u793e\u4f1a\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u307e\u3067\u306e\u904e\u7a0b\u3092\u8868\u3057\u305f1\u3064\u306e\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n

\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u7406\u8ad6\u3067\u306f\u3001\u8cfc\u5165\u306b\u5bfe\u3059\u308b\u884c\u52d5\u30fb\u614b\u5ea6\u30fb\u884c\u52d5\u306e\u9055\u3044\u3092\u3001\u4ee5\u4e0b\u306e5\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3010\u30a4\u30ce\u30d9\u30fc\u30bf\u7406\u8ad65\u3064\u306e\u96c6\u56e3\u3011
\n\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\uff1a\u6700\u3082\u65e9\u304f\u65b0\u3057\u3044\u30e2\u30ce\u3092\u8a66\u3059\u30b0\u30eb\u30fc\u30d7\u3067\u3001\u5168\u4f53\u306e2.5\uff05\u307b\u3069\u3068\u3044\u308f\u308c\u307e\u3059
\n\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\uff1a\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u307b\u3069\u3067\u306f\u306a\u3044\u304c\u3001\u6700\u65b0\u60c5\u5831\u306b\u654f\u611f\u306a\u30b0\u30eb\u30fc\u30d7\u3067\u3001\u5168\u4f53\u306e13.5\uff05\u307b\u3069\u3068\u3044\u308f\u308c\u307e\u3059
\n\u30a2\u30fc\u30ea\u30fc\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\uff1a\u6700\u65b0\u60c5\u5831\u306b\u306f\u654f\u611f\u306a\u3082\u306e\u306e\u3001\u5c0e\u5165\u3084\u8cfc\u5165\u306b\u306f\u614e\u91cd\u306a\u30b0\u30eb\u30fc\u30d7\u3067\u3001\u5168\u4f53\u306e34\uff05\u307b\u3069\u3068\u3044\u308f\u308c\u307e\u3059
\n\u30ec\u30a4\u30c8\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\uff1a\u65b0\u3057\u3044\u30e2\u30ce\u306b\u5bfe\u3057\u3066\u6d88\u6975\u7684\u306a\u30b0\u30eb\u30fc\u30d7\u3067\u3001\u5168\u4f53\u306e34\uff05\u307b\u3069\u3068\u3044\u308f\u308c\u307e\u3059
\n\u30e9\u30ac\u30fc\u30c9\uff1a5\u3064\u306e\u4e2d\u3067\u6700\u3082\u4fdd\u5b88\u7684\u306a\u30b0\u30eb\u30fc\u30d7\u3067\u3001\u5168\u4f53\u306e16\uff05\u307b\u3069\u3068\u3044\u308f\u308c\u307e\u3059<\/p>\n

\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247<\/span><\/h3>\n

\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u306f\u3001\u300c\u7269\u4e8b\u306e\u6210\u679c\u306e8\u5272\u306f\u30012\u5272\u306e\u8981\u7d20\u306b\u3088\u3063\u3066\u3082\u305f\u3055\u308c\u308b\u300d\u3068\u63d0\u5531\u3055\u308c\u3066\u3044\u308b\u6cd5\u5247\u3067\u3059\u3002<\/p>\n

\u6cd5\u5247\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u6570\u5b66\u306e\u3088\u3046\u306b\u6570\u5f0f\u3092\u4f7f\u3063\u305f\u65b9\u7a0b\u5f0f\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30a4\u30bf\u30ea\u30a2\u306e\u7d4c\u6e08\u5b66\u8005\u30f4\u30a3\u30eb\u30d5\u30ec\u30c9\u30fb\u30d1\u30ec\u30fc\u30c8\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u300c\u7d4c\u9a13\u5247\u300d\u306b\u8fd1\u3044\u6cd5\u5247\u3067\u3059\u3002<\/p>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3092\u7406\u89e3\u3057\u3066\u77e5\u8b58\u3092\u6df1\u3081\u3088\u3046\uff01<\/span><\/h2>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u306b\u306f\u3001\u307b\u304b\u306b\u3082\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

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