{"id":492,"date":"2022-08-09T12:05:06","date_gmt":"2022-08-09T03:05:06","guid":{"rendered":"https:\/\/555-hd.co.jp\/shukyaku-up\/?p=492"},"modified":"2023-10-31T18:03:42","modified_gmt":"2023-10-31T09:03:42","slug":"marketing-4p-4c-usage-difference","status":"publish","type":"post","link":"https:\/\/555-hd.co.jp\/shukyaku-up\/marketing-4p-4c-usage-difference","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u300c4P\u300d\u3068\u306f\uff1f4C\u3068\u306e\u9055\u3044\u3084\u4f7f\u3044\u65b9\u3092\u89e3\u8aac"},"content":{"rendered":"

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e4P\u5206\u6790\u3068\u306f\uff1f<\/span><\/h2>\n

<\/p>\n

4P\u5206\u6790\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306a4\u8981\u7d20\u306b\u6ce8\u76ee\u3057\u305f\u5206\u6790\u624b\u6cd5\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002\u300cP\u300d\u304b\u3089\u306f\u3058\u307e\u308b\u6b21\u306e4\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u8a00\u8449\u3067\u3059\u3002<\/p>\n

\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u91cd\u8981\u306a4\u3064\u306eP\u3011
\nProduct\uff08\u30d7\u30ed\u30c0\u30af\u30c8\uff09\uff1a\u88fd\u54c1
\nPrice\uff08\u30d7\u30e9\u30a4\u30b9\uff09\uff1a\u4fa1\u683c
\nPlace\uff08\u30d7\u30ec\u30a4\u30b9\uff09\uff1a\u6d41\u901a
\nPromotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\uff1a\u8ca9\u58f2\u4fc3\u9032<\/p>\n

\u3000Product\uff08\u30d7\u30ed\u30c0\u30af\u30c8\uff09\uff1a\u88fd\u54c1<\/span><\/h3>\n

4P\u5206\u6790\u306e1\u3064\u76ee\u306eP\u306f\u300cProduct\uff08\u30d7\u30ed\u30c0\u30af\u30c8\uff09\u300d\u3067\u3001\u88fd\u54c1\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3069\u3093\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3064\u304f\u308b\u304b\u3092\u8003\u3048\u308b\u90e8\u5206\u3067\u3001\u81ea\u793e\u306e\u5f37\u307f\u3084\u5e02\u5834\u306e\u4e2d\u3067\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u8e0f\u307e\u3048\u3001\u7af6\u5408\u3068\u3069\u3046\u5dee\u5225\u5316\u3059\u308b\u304b\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n

\u3000Price\uff08\u30d7\u30e9\u30a4\u30b9\uff09\uff1a\u4fa1\u683c<\/span><\/h3>\n

4P\u5206\u6790\u306e2\u3064\u76ee\u306eP\u306f\u300cPrice\uff08\u30d7\u30e9\u30a4\u30b9\uff09\u300d\u3067\u3001\u4fa1\u683c\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3084\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u8ab0\u304b\u3092\u8e0f\u307e\u3048\u3001\u4fa1\u683c\u5e2f\u3092\u8003\u3048\u307e\u3059\u3002\u4f4e\u4fa1\u683c\u3067\u305f\u304f\u3055\u3093\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u306e\u304b\u3001\u9ad8\u4fa1\u683c\u3067\u512a\u826f\u9867\u5ba2\u3092\u5c11\u3057\u305a\u3064\u80b2\u3066\u308b\u306e\u304b\u306a\u3069\u3001\u305d\u306e\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u5927\u304d\u304f\u95a2\u308f\u308b\u8981\u7d20\u3067\u3059\u3002<\/p>\n

\u305d\u3082\u305d\u3082\u8cb7\u3063\u3066\u3082\u3089\u3048\u308b\u4fa1\u683c\u306a\u306e\u304b\u3001\u305d\u306e\u4fa1\u683c\u3067\u5229\u76ca\u3092\u51fa\u305b\u308b\u304b\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n

\u3000Place\uff08\u30d7\u30ec\u30a4\u30b9\uff09\uff1a\u6d41\u901a<\/span><\/h3>\n

4P\u5206\u6790\u306e3\u3064\u76ee\u306eP\u306f\u300cPlace\uff08\u30d7\u30ec\u30a4\u30b9\uff09\u300d\u3067\u3001\u6d41\u901a\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5c0f\u58f2\u5e97\u3067\u58f2\u308b\u306e\u304b\u4ee3\u7406\u5e97\u3067\u58f2\u308b\u306e\u304b\u3001\u305d\u308c\u3068\u3082Web\u3092\u4e2d\u5fc3\u306b\u3059\u308b\u306e\u304b\u306a\u3069\u3001\u6d41\u901a\uff08\u8ca9\u58f2\uff09\u306e\u7d4c\u8def\u3092\u8003\u3048\u307e\u3059\u3002\u3072\u3068\u3064\u306e\u7d4c\u8def\u3060\u3051\u3067\u306a\u304f\u3001\u8907\u6570\u306e\u7d4c\u8def\u3092\u78ba\u4fdd\u3057\u3066\u304a\u304f\u306e\u3082\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u3000Promotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\uff1a\u8ca9\u58f2\u4fc3\u9032<\/span><\/h3>\n

4P\u5206\u6790\u306e4\u3064\u76ee\u306eP\u306f\u300cPromotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\u300d\u3067\u3001\u8ca9\u58f2\u4fc3\u9032\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u6d88\u8cbb\u8005\uff08\u6f5c\u5728\u9867\u5ba2\uff09\u306b\u3069\u3046\u3084\u3063\u3066\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u306e\u304b\u3001\u8208\u5473\u4ed8\u3051\u3067\u304d\u305f\u898b\u8fbc\u307f\u5ba2\u3092\u3069\u3046\u80b2\u6210\u3057\u3001\u6700\u7d42\u7684\u306b\u8cb7\u3063\u3066\u3082\u3089\u3046\u306e\u304b\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u3082\u6d41\u901a\u3068\u540c\u3058\u3067\u3001\u30c6\u30ec\u30d3CM\u3092\u6253\u3064\u306e\u304bWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4e2d\u5fc3\u306b\u3059\u308b\u306e\u304b\u3001\u8907\u6570\u306e\u624b\u6cd5\u3092\u3069\u3046\u7d44\u307f\u5408\u308f\u305b\u308b\u306e\u304b\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n

4P\u306e\u5bfe\u3068\u306a\u308b\u300c4C\u300d\u3068\u306f\uff1f<\/span><\/h2>\n

4P\u306e\u5bfe\u3068\u306a\u308b\u8a00\u8449\u3068\u3057\u3066\u3001\u300c4C\u300d\u304c\u3042\u308a\u307e\u3059\u3002\u3069\u3061\u3089\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u571f\u53f0\u3068\u306a\u308b\u6982\u5ff5\u3067\u3059\u304c\u30014C\u306f4P\u306b\u6bd4\u3079\u3001\u3088\u308a\u9867\u5ba2\u76ee\u7dda\u3067\u8003\u3048\u308b\u65b9\u6cd5\u3067\u3059\u30024C\u306f\u305d\u308c\u305e\u308c\u3001\u6b21\u306e\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n

\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u91cd\u8981\u306a4\u3064\u306eC\u3011
\nCustomer Value\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\uff09\uff1a\u9867\u5ba2\u4fa1\u5024
\nCost\uff08\u30b3\u30b9\u30c8\uff09\uff1a\u7d4c\u8cbb
\nConvenience\uff08\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\uff09\uff1a\u5229\u4fbf\u6027
\nCommunication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\uff1a\u3084\u308a\u3068\u308a<\/p>\n

\u3000Customer Value\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\uff09\uff1a\u9867\u5ba2\u4fa1\u5024<\/span><\/h3>\n

4C\u5206\u6790\u306e1\u3064\u76ee\u306eC\u306f\u300cCustomer Value\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\uff09\u300d\u3067\u3001\u9867\u5ba2\u4fa1\u5024\u3092\u610f\u5473\u3057\u307e\u3059\u30024P\u5206\u6790\u306e\u300c\u30d7\u30ed\u30c0\u30af\u30c8\uff08\u88fd\u54c1\uff09\u300d\u306b\u3042\u305f\u308b\u8981\u7d20\u3067\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u901a\u3057\u3066\u3001\u9867\u5ba2\u306b\u3069\u3093\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u306e\u304b\u8003\u3048\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u4fa1\u5024\u306b\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u305d\u306e\u3082\u306e\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u308c\u3092\u4f7f\u3046\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u611f\u60c5\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306b\u3069\u3093\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3001\u4f55\u3092\u611f\u3058\u3066\u3082\u3089\u3044\u305f\u3044\u304b\u3067\u8003\u3048\u308b\u3068\u3001\u308f\u304b\u308a\u3084\u3059\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

\u3000Cost\uff08\u30b3\u30b9\u30c8\uff09\uff1a\u7d4c\u8cbb<\/span><\/h3>\n

4C\u5206\u6790\u306e2\u3064\u76ee\u306eC\u306f\u300cCost\uff08\u30b3\u30b9\u30c8\uff09\u300d\u3067\u3001\u7d4c\u8cbb\u3092\u610f\u5473\u3057\u307e\u3059\u30024P\u5206\u6790\u306e\u300c\u30d7\u30e9\u30a4\u30b9\uff08\u4fa1\u683c\uff09\u300d\u306b\u3042\u305f\u308b\u8981\u7d20\u3067\u3059\u304c\u3001\u3053\u306e\u7d4c\u8cbb\u3068\u306f\u3001\u81ea\u793e\u306e\u7d4c\u8cbb\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u306e\u652f\u6255\u3046\u8cbb\u7528\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u9867\u5ba2\u304c\u652f\u6255\u3046\u8cbb\u7528\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u305d\u306e\u3082\u306e\u306e\u6599\u91d1\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5546\u54c1\u3092\u8cb7\u3044\u306b\u884c\u304f\u3068\u304d\u306b\u304b\u304b\u308b\u4ea4\u901a\u8cbb\u3084\u6642\u9593\u3001\u901a\u8ca9\u306b\u304b\u304b\u308b\u9001\u6599\u3001\u624b\u7d9a\u304d\u306b\u304b\u304b\u308b\u624b\u6570\u6599\u3084\u52b4\u529b\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u3089\u306e\u30b3\u30b9\u30c8\u3092\u8e0f\u307e\u3048\u3066\u6d41\u901a\u65b9\u6cd5\u3084\u4fa1\u683c\u3092\u6c7a\u3081\u308c\u3070\u3001\u9867\u5ba2\u306f\u3088\u308a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u624b\u306b\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u3000Convenience\uff08\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\uff09\uff1a\u5229\u4fbf\u6027<\/span><\/h3>\n

4C\u5206\u6790\u306e3\u3064\u76ee\u306eC\u306f\u300cConvenience\uff08\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\uff09\u300d\u3067\u3001\u5229\u4fbf\u6027\u3092\u610f\u5473\u3057\u307e\u3059\u30024P\u5206\u6790\u306e\u300c\u30d7\u30ec\u30a4\u30b9\uff08\u6d41\u901a\uff09\u300d\u306b\u3042\u305f\u308b\u8981\u7d20\u3067\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u300c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u624b\u306b\u5165\u308c\u3084\u3059\u3055\u300d\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u5c0f\u58f2\u5e97\u3067\u8ca9\u58f2\u3059\u308b\u306a\u3089\u3001\u99c5\u5468\u8fba\u3084\u4f4f\u5b85\u8857\u306b\u3082\u3042\u308b\u3088\u3046\u306a\u5e97\u8217\u3067\u8cb7\u3048\u308b\u3088\u3046\u306b\u3059\u308c\u3070\u3001\u79fb\u52d5\u6642\u9593\u3092\u304b\u3051\u305a\u306b\u5546\u54c1\u3092\u624b\u306b\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u901a\u8ca9\u306a\u3089\u79fb\u52d5\u3059\u308b\u3053\u3068\u306a\u304f\u3044\u3064\u3067\u3082\u8cfc\u5165\u3067\u304d\u307e\u3059\u304c\u3001\u8cfc\u5165\u6642\u306e\u624b\u7d9a\u304d\u306f\u306a\u308b\u3079\u304f\u7c21\u7d20\u306b\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n

\u3000Communication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\uff1a\u3084\u308a\u3068\u308a<\/span><\/h3>\n

4C\u5206\u6790\u306e4\u3064\u76ee\u306eC\u306f\u300cCommunication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\u300d\u3067\u3001\u3084\u308a\u3068\u308a\u3092\u610f\u5473\u3057\u307e\u3059\u30024P\u5206\u6790\u306e\u300c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08\u8ca9\u58f2\u4fc3\u9032\uff09\u300d\u306b\u3042\u305f\u308b\u8981\u7d20\u3067\u3059\u304c\u3001\u3053\u3053\u3067\u306f\u8cfc\u5165\u524d\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3082\u3061\u308d\u3093\u3001\u691c\u8a0e\u4e2d\u3084\u8cfc\u5165\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u30fb\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u3082\u8003\u3048\u307e\u3059\u3002<\/p>\n

\u6df1\u3044\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u81ea\u793e\u3092\u4fe1\u7528\u3057\u3001\u5b89\u5fc3\u3057\u3066\u304f\u308c\u308b\u3067\u3057\u3087\u3046\u3002\u9ad8\u4fa1\u683c\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u308a\u305f\u3044\u3068\u304d\u306f\u3001\u30e1\u30eb\u30de\u30ac\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u60c5\u5831\u767a\u4fe1\u3001\u554f\u3044\u5408\u308f\u305b\u3057\u3084\u3059\u3044\u7a93\u53e3\u306a\u3069\u3082\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u4f4e\u4fa1\u683c\u5e2f\u304b\u3089\u9ad8\u4fa1\u683c\u5e2f\u3078\u4e57\u308a\u63db\u3048\u3066\u304f\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u5897\u3084\u3059\u3046\u3048\u3067\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n

4P\u5206\u6790\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u308b\u65b9\u6cd5<\/span><\/h2>\n

4P\u5206\u6790\u3092\u4f7f\u3044\u3053\u306a\u3057\u3001\u5b9f\u969b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u304b\u3059\u306b\u306f\u3001\u6b21\u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u30104P\u5206\u6790\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u308b\u65b9\u6cd5\u3011
\n\u30fbSTP\u5206\u6790\u30843C\u5206\u6790\u3067\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u8003\u3048\u308b
\n\u30fb4P\u30924C\u306b\u7f6e\u304d\u63db\u3048\u3066\u307f\u308b
\n\u30fb\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u57fa\u6e96\u306b\u3001\u4ed63\u3064\u306e\u300cP\u300d\u3092\u8003\u3048\u308b<\/p>\n

\u3000STP\u5206\u6790\u30843C\u5206\u6790\u3067\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u8003\u3048\u308b<\/span><\/h3>\n

4P\u5206\u6790\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u308b1\u3064\u76ee\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u300cSTP\u5206\u6790\u30843C\u5206\u6790\u3067\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u8003\u3048\u308b\u300d\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u3089\u306f\u5e02\u5834\u8abf\u67fb\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u6982\u8981\u3092\u6c7a\u3081\u308b\u3068\u304d\u306b\u5f79\u7acb\u3064\u5206\u6790\u624b\u6cd5\u3067\u3001\u305d\u308c\u305e\u308c\u6b21\u306e\u8981\u7d20\u304b\u3089\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u4fef\u77b0\u3057\u307e\u3059\u3002<\/p>\n

\u3010STP\u5206\u6790\u3067\u6ce8\u76ee\u3059\u308b3\u8981\u7d20\u3011
\nS\uff1aSegmentation\uff08\u5e02\u5834\u306e\u7d30\u5206\u5316\uff09
\nT\uff1aTargeting\uff08\u3069\u306e\u5e02\u5834\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u304b\uff09
\nP\uff1aPositioning\uff08\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\uff09<\/p>\n

\u30103C\u5206\u6790\u3067\u6ce8\u76ee\u3059\u308b3\u8981\u7d20\u3011
\nCustomer\uff1a\u5e02\u5834\u3068\u9867\u5ba2
\nCompetitor\uff1a\u7af6\u5408\u4ed6\u793e
\nCompany\uff1a\u81ea\u793e<\/p>\n

\u307b\u304b\u306e\u5206\u6790\u624b\u6cd5\u3084\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3069\u3046\u9032\u3081\u308b\u304b\u3001\u30a4\u30e1\u30fc\u30b8\u3092\u56fa\u3081\u305f\u3044\u65b9\u306f\u305c\u3072\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd514\u9078\u3011\u5206\u6790\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u30d5\u30a1\u30f3\u7372\u5f97\u306e\u65b9\u6cd5
\n\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u624b\u6cd5\u300d\u3078\u306e\u5185\u90e8\u30ea\u30f3\u30af\u3092\u304a\u9858\u3044\u3057\u307e\u3059\u3002<\/p>\n

\u30004P\u30924C\u306b\u7f6e\u304d\u63db\u3048\u3066\u307f\u308b<\/span><\/h3>\n

4P\u5206\u6790\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u308b2\u3064\u76ee\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u300c4P\u30924C\u306b\u7f6e\u304d\u63db\u3048\u3066\u307f\u308b\u300d\u3053\u3068\u3067\u3059\u30024P\u306f\u4f01\u696d\u76ee\u7dda\u306e\u8003\u3048\u65b9\u3067\u3042\u308a\u3001\u3053\u308c\u3060\u3051\u3060\u3068\u9867\u5ba2\u76ee\u7dda\u306e\u5165\u3063\u3066\u3044\u306a\u3044\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306e\u4f4e\u3044\u8a2d\u5b9a\u3092\u3057\u3066\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

\u6b21\u306e\u8868\u3092\u898b\u306a\u304c\u3089\u30014\u3064\u306eP\u3092\u305d\u308c\u305e\u308c\u5bfe\u5fdc\u3059\u308bC\u306b\u7f6e\u304d\u63db\u3048\u3001\u3082\u3063\u3068\u9867\u5ba2\u76ee\u7dda\u306e\u8a2d\u5b9a\u304c\u3067\u304d\u306a\u3044\u304b\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n\n\n\n
\u30d7\u30ed\u30c0\u30af\u30c8\uff08\u88fd\u54c1\uff09\u3000<\/td>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\uff08\u9867\u5ba2\u4fa1\u5024\uff09<\/td>\n<\/tr>\n
\u30d7\u30e9\u30a4\u30b9\uff08\u4fa1\u683c\uff09<\/td>\n\u30b3\u30b9\u30c8\uff08\u7d4c\u8cbb\uff09<\/td>\n<\/tr>\n
\u30d7\u30ec\u30a4\u30b9\uff08\u6d41\u901a\uff09<\/td>\n\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\uff08\u5229\u4fbf\u6027\uff09<\/td>\n<\/tr>\n
\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08\u8ca9\u58f2\u4fc3\u9032\uff09<\/td>\n\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08\u3084\u308a\u3068\u308a\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u3000\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u57fa\u6e96\u306b\u3001\u4ed63\u3064\u306e\u300cP\u300d\u3092\u8003\u3048\u308b<\/span><\/h3>\n

4P\u5206\u6790\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u308b3\u3064\u76ee\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u300c\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u57fa\u6e96\u306b\u3001\u4ed63\u3064\u306e\u201dP\u201d\u3092\u8003\u3048\u308b\u300d\u3053\u3068\u3067\u3059\u30024P\u5206\u6790\u306e4\u3064\u306e\u8981\u7d20\u306f\u3001\u3069\u308c\u304b1\u3064\u304c\u91cd\u8981\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u305e\u308c\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u3063\u3066\u8003\u3048\u308b\u3079\u304d\u3082\u306e\u3067\u3059\u3002<\/p>\n

\u305f\u3060\u3001\u3059\u3079\u3066\u306e\u8981\u7d20\u3092\u4fef\u77b0\u3057\u3066\u3001\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u3063\u3066\u8003\u3048\u308b\u306e\u306f\u96e3\u3057\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u3093\u306a\u3068\u304d\u306f\u3001\u307e\u305a\u306f\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u65b9\u5411\u6027\u3084\u30a4\u30e1\u30fc\u30b8\u3092\u3042\u308b\u7a0b\u5ea6\u56fa\u3081\u307e\u3057\u3087\u3046\u3002\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u3042\u308b\u7a0b\u5ea6\u56fa\u307e\u308c\u3070\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30a4\u30e1\u30fc\u30b8\u3082\u5177\u4f53\u7684\u306b\u306a\u308b\u306f\u305a\u3067\u3059\u3002\u305d\u308c\u306b\u5408\u308f\u305b\u3066\u4fa1\u683c\u3084\u6d41\u901a\u7d4c\u8def\u3001\u8ca9\u58f2\u4fc3\u9032\u3092\u8003\u3048\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u7121\u5f62\u306e\u30b5\u30fc\u30d3\u30b9\u306f\u300c7P\u300d\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3057\u3088\u3046<\/span><\/h2>\n

\u7279\u306b\u30b5\u30fc\u30d3\u30b9\u696d\u3084BtoB\u306e\u5834\u5408\u30014P\u306b\u6b21\u306e3\u8981\u7d20\u3092\u52a0\u3048\u305f\u300c7P\u5206\u6790\u300d\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u307e\u3057\u3087\u3046\u3002\u7121\u5f62\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u308a\u305f\u3044\u3068\u304d\u3084\u3001\u614e\u91cd\u306a\u5224\u65ad\u3092\u4e0b\u3055\u308c\u308bBtoB\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u304c\u91cd\u8996\u3055\u308c\u307e\u3059\u3002<\/p>\n

\u30107P\u5206\u6790\u306b\u8ffd\u52a0\u3055\u308c\u308b3\u8981\u7d20\u3011
\nPersonnel\uff08\u30d1\u30fc\u30bd\u30ca\u30eb\uff09\uff1a\u4eba
\nProcess\uff08\u30d7\u30ed\u30bb\u30b9\uff09\uff1a\u904e\u7a0b
\nPhysical Evidence\uff08\u30d5\u30a3\u30b8\u30ab\u30eb\u30a8\u30d3\u30c7\u30f3\u30b9\uff09\uff1a\u7269\u7684\u8a3c\u62e0<\/p>\n

\u3000Personnel\uff08\u30d1\u30fc\u30bd\u30ca\u30eb\uff09\uff1a\u4eba<\/span><\/h3>\n

7P\u5206\u6790\u3067\u8ffd\u52a0\u3055\u308c\u308b1\u3064\u76ee\u306e\u8981\u7d20\u306f\u300cPersonnel\uff08\u30d1\u30fc\u30bd\u30ca\u30eb\uff09\u300d\u3067\u3001\u4eba\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u4eba\u3068\u306f\u3001\u81ea\u793e\u306e\u5f93\u696d\u54e1\u3084\u95a2\u4fc2\u4f1a\u793e\u306f\u3082\u3061\u308d\u3093\u3001\u304a\u5ba2\u3055\u307e\u3092\u542b\u3080\u3001\u3042\u3089\u3086\u308b\u95a2\u4fc2\u8005\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u98f2\u98df\u5e97\u3092\u4f8b\u306b\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u9ad8\u7d1a\u611f\u3042\u3075\u308c\u308b\u30ec\u30b9\u30c8\u30e9\u30f3\u306b\u306f\u3001\u4e0a\u6d41\u968e\u7d1a\u306e\u3001\u843d\u3061\u7740\u3044\u305f\u304a\u5ba2\u3055\u307e\u304c\u96c6\u307e\u308a\u307e\u3059\u3002\u5f93\u696d\u54e1\u3082\u304a\u5ba2\u3055\u307e\u306e\u96f0\u56f2\u6c17\u306b\u5408\u3063\u305f\u3001\u843d\u3061\u7740\u3044\u305f\u4e01\u5be7\u306a\u4eba\u7269\u304c\u76f8\u5fdc\u3057\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u4e00\u65b9\u3001\u306b\u304e\u3084\u304b\u3055\u304c\u58f2\u308a\u306e\u5927\u8846\u5c45\u9152\u5c4b\u306b\u5bfe\u3057\u3066\u3001\u304a\u5ba2\u3055\u307e\u306f\u6c17\u8efd\u306b\u5165\u308c\u3066\u3001\u9a12\u304e\u3084\u3059\u3044\u96f0\u56f2\u6c17\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u7269\u8170\u7a4f\u3084\u304b\u3067\u843d\u3061\u7740\u3044\u305f\u5f93\u696d\u54e1\u3088\u308a\u3082\u3001\u591a\u5c11\u3056\u3063\u304f\u3070\u3089\u3093\u306a\u5bfe\u5fdc\u306e\u3067\u304d\u308b\u3001\u5143\u6c17\u306e\u3044\u3044\u4eba\u7269\u304c\u597d\u307e\u308c\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n

\u3053\u306e\u3088\u3046\u306b\u3001\u304a\u5ba2\u3055\u307e\u306e\u7279\u5fb4\u3084\u6c42\u3081\u3066\u3044\u308b\u4eba\u7269\u50cf\u3092\u8e0f\u307e\u3048\u3001\u4eba\u6750\u306b\u3064\u3044\u3066\u8003\u3048\u307e\u3059\u3002<\/p>\n

\u3000Process\uff08\u30d7\u30ed\u30bb\u30b9\uff09\uff1a\u904e\u7a0b<\/span><\/h3>\n

7P\u5206\u6790\u3067\u8ffd\u52a0\u3055\u308c\u308b2\u3064\u76ee\u306e\u8981\u7d20\u306f\u300cProcess\uff08\u30d7\u30ed\u30bb\u30b9\uff09\u300d\u3067\u3001\u904e\u7a0b\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u63d0\u4f9b\u3055\u308c\u308b\u307e\u3067\u306e\u904e\u7a0b\u306e\u3053\u3068\u3067\u3001\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09\u306e\u4e00\u90e8\u3068\u3082\u3044\u3048\u307e\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070BtoB\u306e\u98db\u3073\u8fbc\u307f\u55b6\u696d\u3067\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u305d\u306e\u3082\u306e\u3088\u308a\u3082\u3001\u5546\u8ac7\u307e\u3067\u306e\u904e\u7a0b\u304c\u91cd\u8996\u3055\u308c\u308b\u3053\u3068\u3082\u591a\u3044\u3067\u3059\u3002\u5fd9\u3057\u3044\u6642\u9593\u306b\u30c6\u30ec\u30a2\u30dd\u306e\u96fb\u8a71\u3092\u304b\u3051\u3001\u534a\u3070\u62bc\u3057\u5207\u308b\u3088\u3046\u306b\u5546\u8ac7\u3092\u53d6\u308a\u4ed8\u3051\u3066\u3082\u3001\u6210\u7d04\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u540c\u3058\u30c6\u30ec\u30a2\u30dd\u3067\u3082\u3001\u5f93\u696d\u54e1\u306b\u6c7a\u88c1\u8005\u306e\u624b\u304c\u7a7a\u3044\u3066\u3044\u308b\u6642\u9593\u3092\u805e\u304d\u3001\u305d\u306e\u6642\u9593\u306b\u304b\u3051\u76f4\u3057\u3066\u96fb\u8a71\u3092\u3064\u306a\u3044\u3067\u3082\u3089\u3063\u305f\u65b9\u304c\u5370\u8c61\u3082\u3044\u3044\u306f\u305a\u3067\u3059\u3002\u5546\u8ac7\u307e\u3067\u306e\u904e\u7a0b\u3067\u597d\u5370\u8c61\u3092\u5f97\u3066\u304a\u3051\u3070\u3001\u6210\u7d04\u7387\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n

\u3000Physical Evidence\uff08\u30d5\u30a3\u30b8\u30ab\u30eb\u30a8\u30d3\u30c7\u30f3\u30b9\uff09\uff1a\u7269\u7684\u8a3c\u62e0<\/span><\/h3>\n

7P\u5206\u6790\u3067\u8ffd\u52a0\u3055\u308c\u308b3\u3064\u76ee\u306e\u8981\u7d20\u306f\u300cPhysical Evidence\uff08\u30d5\u30a3\u30b8\u30ab\u30eb\u30a8\u30d3\u30c7\u30f3\u30b9\uff09\u300d\u3067\u3001\u7269\u7684\u8a3c\u62e0\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u6982\u8981\u3092\u8aac\u660e\u3059\u308b\u3088\u308a\u3082\u3001\u3069\u3093\u306a\u3082\u306e\u304c\u5fc5\u8981\u306a\u306e\u304b\u3001\u5b9f\u4f8b\u3092\u898b\u305f\u65b9\u304c\u65e9\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u3010\u7269\u7684\u8a3c\u62e0\u306e\u4f8b\u3011
\n\u30fb\u5e97\u8217\u306e\u96f0\u56f2\u6c17\u3084\u8ca9\u58f2\u5546\u54c1\u306b\u5408\u3063\u305f\u300c\u5916\u89b3\u300d
\n\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u8005\u6570\u3084\u6e80\u8db3\u5ea6\u8abf\u67fb\u306a\u3069\u306e\u300c\u30c7\u30fc\u30bf\u300d
\n\u30fb\u7af6\u5408\u3068\u306e\u6bd4\u8f03\u3084\u5c02\u9580\u5bb6\u306e\u63a8\u85a6\u306a\u3069\u306e\u300c\u6839\u62e0\u300d<\/p>\n

\u304a\u5ba2\u3055\u307e\u304c\u300c\u3053\u308c\u306f\u81ea\u5206\u306e\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u3060\u300d\u3068\u4e00\u76ee\u3067\u308f\u304b\u308b\u3082\u306e\u3001\u300c\u30c7\u30fc\u30bf\u3084\u6839\u62e0\u304c\u3042\u308b\u304b\u3089\u3001\u672c\u5f53\u306b\u305d\u306e\u3068\u304a\u308a\u306a\u3093\u3060\u308d\u3046\u300d\u3068\u5b89\u5fc3\u611f\u3092\u4e0e\u3048\u3089\u308c\u308b\u3082\u306e\u304c\u3001\u3053\u3053\u3067\u3044\u3046\u7269\u7684\u8a3c\u62e0\u3067\u3059\u3002<\/p>\n

4P\u30684C\u3092\u4f7f\u3063\u3066\u3001\u52b9\u679c\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u3088\u3046<\/span><\/h2>\n

\u52b9\u679c\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u306f4P\u5206\u6790\u3067\u4fa1\u683c\u3084\u6d41\u901a\u7d4c\u8def\u3092\u542b\u3080\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u56fa\u3081\u307e\u3057\u3087\u3046\u3002\u30a4\u30e1\u30fc\u30b8\u304c\u56fa\u307e\u3063\u3066\u304d\u305f\u30894P\u30924C\u306b\u7f6e\u304d\u63db\u3048\u3001\u9867\u5ba2\u76ee\u7dda\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u30b5\u30fc\u30d3\u30b9\u696d\u3084BtoB\u3067\u306f\u30014P\u306b3\u3064\u306e\u8981\u7d20\u3092\u8ffd\u52a0\u3057\u305f\u300c7P\u5206\u6790\u300d\u3092\u4f7f\u3046\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u6cd5\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u307e\u305a\u306f4P\u3092\u4f7f\u3063\u3066\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u56fa\u3081\u308b\u3053\u3068\u30014P\u30924C\u306b\u7f6e\u304d\u63db\u3048\u3066\u9867\u5ba2\u76ee\u7dda\u304b\u3069\u3046\u304b\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u5f8c\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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